UPSC Ethics Notes: Persuasion and its Technique
What is persuasion? Persuasion is the art of influencing others’ attitude, beliefs and thereby change or strengthen their behaviour. Mindset or Attitude of the person (subject) decides method of persuasion Mindset/Attitude Action Needed Strongly Opposed Create Uncertainty Moderately Opposed Reduce Resistance Neutral Change Attitude Moderately Favourable Amplify Attitude Strongly Favourable Gain Behaviour Steps of …
